High End Dining Furniture

my teacher asked me too point out two problems in this case below AND ALSO if you find two problems state the two examples...and i can't seem to understand what the problems would be i read the case over and over and it seems find to me..does anyone see two problems with madison furniture??please someone with marketing knowledge only answer i dont have time for foolishness..
MADISON FURNITURE CO. PRODUCES A LINE OF HIGH QUALITY REPRODUCTIONS OF EARLY AMERICAN STYLW BEDS,DRESSERS,NIGHT TABLES. MADISONS PRODUCTS ARE DISTRIBUTED NATIONALLY THROUGH A NETWORK OF HIGH END FURNITURE RETAILERS. MADISON HAS ENJOYED CONSIDERABLE SUCCESS. THEY ADVERTISE HEAVILY AND HAVE STRONG BRAND RECOGNITION. CONSUMERS PERCEIEVE MADISON TO BE A LEADER IN STYLE AND QUALITY. MADISON ALSO HAS GOOD RELATIONSHIPS WITH ITS RETAILERS. MADISON BEDROOM SETS INTERGRATE WELL WITH THE LIVING ROOM AND DINING ROOM FURNITURE THE RETAILERS OBTAIN FROM OTHER MANUFACTURERS.
NOW MADISON WOULD LIKE TO INTRODUCE its own line of living room furniture. Most retialers have already filed their showrooms and warehouses with wel known living room furniture from other companies. THe retailers do not want to five up successful lines of furnitre for the unprover madison line. Also, Madison is concerened about how their furniture will be represented by the retail salespeople. in the high end furniture stores, the salespeople often function as decorating consultants. They make specific recommnedations to customers for models,colors,etc...madison is concerned that the salespeople will continue to recommned the brands of living room furniture that they have worked with in the past.


ALSO IN THE CASE IS two possible channell allowances..the possible allowances include advertising allowance,push money,trade in allowances,and stocking allowances..which TWO DO YOU THINK IS CORRECT FOR THIS CASE????

Problem is
1. Most retailers have already filed their showrooms and warehouses with well known living room furniture from other companies.
2 Selling in high end furniture stores :--> channel conflict with other retailers.
3. Though motivate salesperson to buy our furnitures, the salesperson might recommend the brands of living room furniture that they have worked with in the past.

- Guaranteed quality...
- Advertising + Pull : try to motivate customers to know that our product is differentiate from other brands.
- allowance might motivate salesperson

2009-05-04 12:05:39 by Peter C

glossy sheen finish, perimeter table, flame mahogany dining table, formal dining table video pans from left to right to show how light relects and ...

Please help THIS IS A MARKETING QUESTION..?
my teacher asked me too point out two problems in this case below and i can't seem to understand what the problems would be i read the case over and over and it seems find to me..does anyone see two problems with madison furniture??please someone with marketing knowledge only answer i dont have time for foolishness..
MADISON FURNITURE CO. PRODUCES A LINE OF HIGH QUALITY REPRODUCTIONS OF EARLY AMERICAN STYLW BEDS,DRESSERS,NIGHT TABLES. MADISONS PRODUCTS ARE DISTRIBUTED NATIONALLY THROUGH A NETWORK OF HIGH END FURNITURE RETAILERS. MADISON HAS ENJOYED CONSIDERABLE SUCCESS. THEY ADVERTISE HEAVILY AND HAVE STRONG BRAND RECOGNITION. CONSUMERS PERCEIEVE MADISON TO BE A LEADER IN STYLE AND QUALITY. MADISON ALSO HAS GOOD RELATIONSHIPS WITH ITS RETAILERS. MADISON BEDROOM SETS INTERGRATE WELL WITH THE LIVING ROOM AND DINING ROOM FURNITURE THE RETAILERS OBTAIN FROM OTHER MANUFACTURERS.
NOW MADISON WOULD LIKE TO INTRODUCE its own line of living room furniture. Most retialers have already filed their showrooms and warehouses with wel known living room furniture from other companies. THe retailers do not want to five up successful lines of furnitre for the unprover madison line. Also, Madison is concerened about how their furniture will be represented by the retail salespeople. in the high end furniture stores, the salespeople often function as decorating consultants. They make specific recommnedations to customers for models,colors,etc...madison is concerned that the salespeople will continue to recommned the brands of living room furniture that they have worked with in the past.
below is a case with two possible channell allowances..the possible allowances include advertising allowance,push money,trade in allowances,and stocking allowances..which TWO DO YOU THINK IS CORRECT FOR THIS CASE????

Two points to note:

1) Madison by entering the living room furniture section will obviously have to displace an existing brand or two as they target this market segment, this is going to cost them some of their profit margin. They may have to offer a better wholesale/retail discount on their furniture line than the other manufacturers are giving to persuade the retail managers to make room for their furniture.

2) They will have also have to offer incentives to the design sales people and give regular promotions to consumers to make them aware of and ask for the Madison brand, this is not helped by the Madison brand being highly associated with the Early American style for which they have an established reputation, and which is currently complimenting the other brand designs in the stores. Assuming Madison are sticking with their Early American designs in their living room range of furniture the question has to be will consumers be persuaded that they will want that much of one style in their homes?

2009-05-04 11:12:29 by Peter C

Price: $180.00

Ready to assemble with hardware and tools included
Place behind sofa or against the wall for display or flowers, books and artwork
Solid wood console table with shelf and frosted glass top

I have bought a brand new dining room table and chairs, but the two end chairs with the armrests are about an inch and a half too high to slide underneath the table. I have seen a lot of different types of furniture lifts and caster, but they are either too big or poor quality. I need something that is about 1 1/2" in diameter and 1 1/2" high. It needs to be something that the table legs cannot slip off. Does anyone have any ideas?

A couple ideas. Add a piece of wood the same size and shape as the bottom of the leg to the bottom of the leg screwing it in place with a counter sunk screw. If the table legs skrew off add a piece of wood here, skrewed to the table top then attach the legs onto it. Good luck.
Find identical flat paper weights and slide them under the legs or somethig else flat solid and identical in shape and color. Have a marble or granite counter top company cut you some identical pieces from scrap to do the job.

2006-08-13 18:00:04 by mullinsbrendan

Price: $199.99 $38.95

Round accent table has sleek, sophisticated look for classic or modern decors
Measures 20 inches in diameter by 27 inches high
Assembly required

i am a commerce student and i need to make a comprehensive project for accountancy. i am designing the accounting books of a restaurant... i need examples of accounting transactions that are normally entered in the journals or ledgers of a regular high end restaurant... i really have a very vague idea of the kind of transactions that take place in the restaurant business, so could you please help me out?? i can debit and credit the transactions myself, but i just need about 10 - 20 transactions such as - "purchased furniture (dining tables and chairs) from ABC lmtd. - Rs. 10,000"
thanks in advance!!!

dear friend ,
u are commerce student and u know that no such project or book is available in market to teach you only those transaction with are meet your need so create a imagery project your self and teach your self. if you want basic tran. about it i help you as mentioned by u.
Furniture A/C Dr. 10000
To ABC Ltd. 10000
If you want to know about more transaction entry than ask me. i am happy to help you good luck. Try hard to face this Problem .

2009-12-19 22:42:33 by blacksnitch08

And what do you think it says about you?
a. Tennis court, Olympic-sized swimming pool or weight lifting room.
b. Art studio, music studio or dance studio.
c. Giant kitchen with industrial appliances
d. Home theater or game room
e. Lounge with great sound system and a drinks/snack bar
f. Elaborate dining room with crystal chandelier
g. Beautifully decorated master suite and a walk-in closest with the last est fashions
h. Front porch with a swing, shade and lots of climbing plants
i. Giant bathroom with the most stylish fixtures and lots of vanity lights and mirrors and an area to style hair.
j. Big garage all set for working on cars, carpentry or other DIY.
k. Lovely garden that you have planted yourself.
l. Grill, patio, and lots of places for friends to hang out.
m. Computer lab and/or electronics lab.
n. Home office with the most stylish office furniture and highest-end technology.
o. Cozy den - nothing fancy.
p. Big play room for kids
q. Something offbeat like a garage converted to a haunted house or a basement converted to a Medieval dungeon.
r. The whole place, filled with pets.
s. A quaint little parlour where I serve tea.
t. A library filled floor to ceiling with books on all subjects.
u. A laboratory where I can make weird inventions.
v. An obeservatory.
w. A little train or ferris wheel or other amusement that I offer to all the neighborhood kids.
x. The horse stable.
y. Meditation center in the quietest spot in the garden
z. Kitchen table with lots of sun streaming in through the windows in the morning.
oil field trash - lol.

Let's assume you are in the black with 0 debt/all paid in full and any add ons were paid in cash and you also have a few million in investments and savings and your kids all won full scholarships to college.

L This is how my home is today with 14,000 books.

What it says about me is that I don't own a TV.

2009-10-02 08:36:08 by Katie M